Not all content marketing is created equal. To get to the heart of the “habits and behaviors” of effective digital marketers, Adobe used over 490 billion Facebook post impressions, 525 billion… Read more
It never hurts to know your competitors. But for many companies, the roster of companies elbowing for market share is so vast and varied, it’s hard to identify where to start…. Read more
In this post, our Senior Competitive Intelligence Maven and resident Game of Thrones super-fan Mary Robinson shares GOT-inspired marketing advice. Warning: strategic marketing tips and Season 4 spoilers ahead! It’s okay, pick… Read more
Want to do wonders for your customer success strategy? Easy, listen to what your customers are saying about your brand online. If done well, the best social listeners are able… Read more
What is Competitive Intelligence? What is Competitive Intelligence for Marketers? What can it tell them? What are the channels to monitor? Are there important metrics? What are they? Whew. I’m… Read more
It’s becoming increasingly clear that you have to track your competitors as marketers. How do you know how you stack up in your own business landscape? What is working for… Read more
Competitive intelligence today for marketers can be summed up in several words — frustrating, painful, headache inducing, and hard. And a typical human reaction to those things is to avoid… Read more
Last summer I was scanning through some of my daily reads and I happened upon this article from Hubspot about the 14 Funny Brands You Can’t Help But Follow On… Read more