Marketers spend 3.55 hours a week on data collection and analysis alone. Luckily, TrackMaven is here to remove the time-suck of marketing reporting with our latest product release, which enables… Read more
Every piece of content you create takes time and money. Make sure you are investing in the right content by analyzing the most engaging content in your industry so you… Read more
Benchmarking — the act of comparing your business processes or performance against other companies — is more important than ever for brands. Why? Because benchmarks can help marketers take the… Read more
As data-driven marketers we tend to look internally for ideas on how to improve our performance. But we shouldn’t ignore valuable lessons offered by competitors and peers when it comes… Read more
Not all content marketing is created equal. To get to the heart of the “habits and behaviors” of effective digital marketers, Adobe used over 490 billion Facebook post impressions, 525 billion… Read more
It never hurts to know your competitors. But for many companies, the roster of companies elbowing for market share is so vast and varied, it’s hard to identify where to start…. Read more
Seeing is believing – now more so than ever. From 1990-2013, the use of visuals in literature increased 400%, while the use of visuals on the Internet rose over 9900% from 2007-2013 alone. This… Read more
There has been a lot of discussion about what makes specific technologies “modern” and this is true with competitive intelligence as well. The definition of competitive intelligence is quickly expanding… Read more