5 Tips for Future CMOs
Nearly a third of CMOs in the United States were new to their jobs in 2015. That’s the highest portion since 2004, when Spencer Stuart began formally tracking CMO tenure…. Read more
Tagged: influencers Clear
50 Content Marketing Quotes to Inspire You
This year’s Content Marketing World in Cleveland, Ohio, brought together some of the most brilliant minds in the business. Attendees learned a lot from every session, and we wanted to… Read more
How to Lead a Marketing Team: Lessons on Social Media, ROI, and More
Today’s marketing teams are in a state of pandemonium from the top down. Don’t believe me? Consider this. Chief marketing officer (CMO) turnover is higher than ever; 62 percent of… Read more
Who Really Owns the Funnel? B2B Leaders Weigh In
The concept of the sales funnel has been debated and reimagined many times over. But how have new theories of the funnel been put into practice? How has ownership of… Read more
How to Prove the Value of Your Influencer Marketing Strategy
Influencer marketing has quickly become a top marketing tactic for brands looking to use industry heavy weights to reach and convert new audiences. Why? Because developing an influencer marketing strategy… Read more
365 Marketing Quotes to Keep You Fired Up All Year
Every marketer needs a pearl of wisdom or two to help guide them. That’s why we’ve put together this list of 365 marketing quotes, by or for marketers, from the… Read more
70 Top Marketing Influencers You Should Follow (+Twitter List)
Who are the people driving change and innovation in the marketing world? Keeping up with who’s on top can be tough, which is why we’ve creating a list of the… Read more
The Secret Behind Kanye West’s Twitter Success
Kanye West stands at or near the top of virtually any “most influential” list out there. But how can we quantify his influence? Using TrackMaven’s analytics platform, we can compare… Read more