Today’s marketing teams are in a state of pandemonium from the top down. Don’t believe me? Consider this. Chief marketing officer (CMO) turnover is higher than ever; 62 percent of… Read more
The concept of the sales funnel has been debated and reimagined many times over. But how have new theories of the funnel been put into practice? How has ownership of… Read more
Influencer marketing has quickly become a top marketing tactic for brands looking to use industry heavy weights to reach and convert new audiences. Why? Because developing an influencer marketing strategy… Read more