Marketing Metrics Your CEO Cares About
The internal presentation of campaign effectiveness is equally as integral to a marketer’s role as is the forward-facing messaging of the brand itself. A marketer who is adept at presenting… Read more
Tagged: proactive marketing Clear
The Power of Proactive Marketing
There are many aspects of life for which a proactive outlook is prescribed: health, homework, saving for retirement. Yes, for those with ambitious natures, a proactive outlook is the essential tenet of… Read more
How TrackMaven Digs Up Data: An Introduction to APIs & Python
For the modern marketer, data is key. The more information marketers have at their fingertips, the more effectively they can gauge the success of their strategy. Having up-to-the-minute data allows a… Read more
Big Data (and the Bigger Responsibilities of Predictive Marketing)
For modern marketers, the challenge that comes with big data is two-fold: knowing what data to collect, and finding ways to harness that data to drive smarter business decisions. The… Read more
A Modern Marketing Showdown On The Small Screen: HBO vs. Netflix
There are few things we welcome into our home with such willful abandon as television. That’s because we don’t just watch television anymore. We binge watch. A recent survey by Harris… Read more
4 Ways To Visualize Success With TrackMaven Graphing
Seeing is believing – now more so than ever. From 1990-2013, the use of visuals in literature increased 400%, while the use of visuals on the Internet rose over 9900% from 2007-2013 alone. This… Read more
Marketing Madness: The Final Four Teams By The Numbers
If you’re like most people, the very mention of March Madness conjures a montage of athletic greatness and pandemonium-inducing buzzer beaters. But at its core, March Madness is all about… Read more
How To Measure What Your Audience Cares About
If you don’t know who your audience is, how can you make them happy? Odds are you can’t, and you’ll waste time and money marketing without intention. So start by… Read more