How to Pick a Marketing Attribution Model
Modern marketing is complicated. Instead of building programs that take months to run and weeks to analyze, marketing has become a daily endeavor. Every day is an opportunity to learn,… Read more
Online Reviews Play a Critical Role in B2B Marketing
B2B marketing has changed. Marketers no longer have universal control over their product’s brand, thanks in large part to online review sites where users race to review the products they… Read more
How to Develop the Right Buyer Persona for Your Brand
Creating a buyer persona hones your marketing strategy so it effectively targets the right prospective customers. But where do you begin? I’ll walk you through how to get started! What… Read more
The Secret Behind Kanye West’s Twitter Success
Kanye West stands at or near the top of virtually any “most influential” list out there. But how can we quantify his influence? Using TrackMaven’s analytics platform, we can compare… Read more
Spark 2016 Presentation Decks
Thanks for attending Spark 2016 this year in Washington, D.C.! We had a terrific lineup of marketing influencers on the agenda this year. Revisit all of your favorite sessions with… Read more
Welcoming 10Stories to the TrackMaven Family!
In building a company, there are countless memorable moments. For the TrackMaven team, 2016 has already been full of them. This quarter, we’ve been happy to bring four new innovations to… Read more
Essential Marketing Articles (and More): Your Spark 2016 Reading List
Spark 2016 is tomorrow, and we have a terrific lineup of marketing influencers set to speak! These movers and shakers of the marketing world have a lot of valuable advice… Read more
Best Time to Post on Social for Food and Beverage Brands
With TrackMaven’s recent release of Social Insights, we are now able to quickly determine which days and times are the most effective for publishing on a channel. After spending your… Read more