Text Ad
Text Ad
A text ad is a form of online paid advertising that is typically just text with a link to your site and copy with a description of the promotion one is offering. They are generally offered through search engine advertisers like Google and Bing. They generally appear along the sides of the search engine results page. The words used in these paid text ads are bid on as part of a company’s keyword research and management strategy. Companies bid on these keywords using services such as Google Adwords, which calculates how much each keyword costs to use and provides keyword management tools for marketers to use.
Why does TrackMaven think a Text Ad is important?
Text ads are generally part of a marketer’s advertising campaign efforts. Bidding on relevant keywords with an ad in place helps to target potential leads that will come into their site for their product or services. A benefit of text ads is that their positioning on the side of a search engine results page allows companies to reach a large audience with their promotions. Marketers should ensure to align the keywords used in their text ads with the content of the advertisement and of their landing pages. Having ads that are relevant to that content can increase quality score, which will give marketers a discount when bidding on future keywords.