Webinar On Demand: Demystify Instagram SuccessWhat’s the average follower growth you should be aiming for? What kinds of stories receive the highest engagement? What’s an acceptable story exit rate? Our analysts have put together key benchmarks based on data from our vast dataset, giving you insight into how the most effective brands use Instagram to grow their social presence. Want... Keep readingSam Koenig
The Creative Curve: How to Develop the Right Idea, at the Right Time [Free Excerpt]Ever wondered what separates a hit from a flop? TrackMaven CEO and founder Allen Gannett wondered too. After three years of research and interviews with today’s top creative minds, Allen is revealing the truth about creative breakthroughs in his new book The Creative Curve: How to Develop the Right Idea, at the Right Time. Download... Keep readingSam Koenig
Higher Education Marketing ToolkitUniversities have seen significant growth across digital marketing channels. But with success comes rising expectations from stakeholders. Turn your team into a results-driving machine with the help of this higher education marketing toolkit. You’ll get access to: Industry-specific marketing benchmarks for social media, blogs, PR, and website health; A guide to solving social and content... Keep readingKelly Flanagan
2017 Marketing Leadership Survey: Strategy, Technology, and Data-Driven ManagementAs a marketing leader, data-driven management is essential to mobilize, motivate, and optimize your team. Equip yourself with actionable strategies, technology recommendations, and budgeting trends in TrackMaven’s 2017 Marketing Leadership Survey. We surveyed over 200 marketing executives from 19 different industries to understand everything from how today’s best marketing teams prove ROI to how they... Keep readingRebecca Lee White
2017 Digital Marketing Analytics Performance ReportHow do the best businesses drive value from digital channels? We analyzed 12 months of digital marketing data — including social media performance, blog performance, public relations performance, and website health metrics — from over 700 leading businesses to find out in our 2017 Digital Marketing Analytics Performance Report. This report breaks down the big-picture... Keep readingRebecca Lee White
The Marketer’s Field Guide to Social and Content Marketing AttributionYou need to prove business results to justify your marketing budget. But if you’re like most marketers, trying to link content to ROI is frustrating without knowing your way around social and content marketing attribution. Proving the value of social media and content is difficult — but not impossible. We created The Marketer’s Field Guide to... Keep readingKara Burney
Webinar On Demand: How to Unlock ROI with Social AttributionAs marketing teams claim ownership of business outcomes, the value of social media and content marketing is under scrutiny. It’s not enough to prove engagement at the top of the funnel. CMOs and their teams need to justify the value of social media with clear ROI. In this webinar, TrackMaven’s Head of Content, Kara Burney,... Keep readingKara Burney
Webinar On Demand: The Digital Marketer’s Dilemma: How to Balance Brand and ROIMarketers are constantly struggling to prove the value of their marketing efforts. Balancing the need for brand awareness with the need to drive business results can send marketers into a tailspin. Join our webinar to learn how to effectively prove the value of your marketing. We’ll take a deep dive into what’s working (and not... Keep readingKara Burney
Webinar On Demand: How to Use Social Attribution to Justify Your BudgetAs marketing teams claim ownership of business outcomes, the value of social media and content marketing is under scrutiny. It’s not enough to prove engagement at the top of the funnel. CMOs and their teams need to justify the value of social media with clear ROI. In this webinar, TrackMaven’s Head of Content, Kara Burney,... Keep readingKara Burney
Webinar On Demand: How CareerBuilder’s B2B Content Strategy Grew Conversion Rates by 50%More leads, better content. That’s the Herculean task facing most marketing teams. But how do you actually do that? In this webinar, Christina Bottis, Director of B2B Demand Generation at CareerBuilder, will explain how she transformed CareerBuilder’s B2B content strategy into an inbound lead-generating engine, with zero added budget. Watch this webinar to learn: How to... Keep readingKara Burney
Webinar On Demand: Top Priorities of 2017 Marketing BudgetsAll marketing budgets are finite. So how do you decide where the money goes? In this webinar, Matt Heinz, President of Heinz Marketing, will break down where marketing teams will be spending their finite time and budget in the coming year. He’ll also outline the planning approaches that help the best marketing organizations extract the... Keep readingKara Burney
B2B Marketing ToolkitAre you effectively targeting your business’s ideal buyer with B2B marketing best practices? To be a great B2B marketer, you need to plan and track the effectiveness of your marketing strategy from lead to sale. Turn your digital marketing activities into a results-driving machine with the help of this B2B marketing toolkit. In this toolkit,... Keep readingRebecca Lee White
B2C Marketing ToolkitWant to increase your brand footprint, drive consumers to purchase, and keep them coming back? You’re going to need the right distribution plan in place. This B2C marketing toolkit contains all the resources you need to attract and convert new customers with your digital marketing strategy. In this toolkit, you’ll find: Industry-level analysis of B2C... Keep readingRebecca Lee White
2017 Facebook Advertising Index: Budgets and BenchmarksThe decline of Facebook organic reach left businesses between a rock and a hard place: accept that you’ll never reach more than a fraction of your audience and keep posting organically, or re-allocate resources to ensure that Facebook ads deliver ROI. But lack of clarity into competitor advertising strategies makes it impossible for businesses to understand where... Keep readingKara Burney
Marketing Plan TemplateIf you want to create a go-to-market strategy for your company’s products and services, you’d better start with a clear plan that wins the support of senior executives. By setting clear expectations and metrics for measuring success, your team can move efficiently and effectively toward achieving your marketing goals. This template allows you to: Identify... Keep readingRebecca Lee White
Webinar On Demand: How to Build (or Rebuild) a Marketing Machine from the Ground UpIt isn’t easy being creative and data-centric at the same time. But finding this balance is required for the modern marketing leader. So how do you do it? In this webinar, Christine Schaefer, CMO of ThreatConnect, shares her advice for building a productive and empowered marketing team from the ground up. Watch this webinar to learn:... Keep readingKara Burney
Webinar On Demand: The Content Marketing Death Spiral (And How to Get Out of It)We are getting sucked into a content marketing death spiral. Brands compete in a race to the bottom, then complain about how hard it is to be heard over the noise. How can we pull ourselves out of the echo chamber and refocus around delivering value? In this webinar, we’ll take a deep dive into... Keep readingKara Burney
How to Build a Better Blog Than Your Competitors: 2017 Blogging ReportCreating a more shareable blog is easier than you think. Our latest research provides a prescription of specific best practices to help you build a better blog than your competitors. This report doesn’t just give you vague suggestions — it dives into the the components of over 65,000 blog posts to surface specific best practices... Keep readingRebecca Lee White
The Marketing Executive’s ToolkitPressure to prove return on investment continues to spur turnover among marketing executives. In marketing, it’s not just about getting a senior-level position. It’s about keeping one. Use the resources in this toolkit to plan a successful marketing strategy, manage your staff, and get the most out of your budget. You’ll get access to: The... Keep readingRebecca Lee White
The Best Hashtag Strategies for Social MediaOn social media, hashtags serve as a way for people and brands to contribute to discussion on specific topics, or create conversations around specific events. In marketing, hashtags can be used to increase the reach of social media posts. But what are best practices when it comes to using hashtags for business? For this report,... Keep readingRebecca Lee White
The Content Marketing ToolkitWant to step up your content marketing? Don’t waste time, resources, or opportunities on tired, ignored content. Start planning and producing content that works! In this toolkit, you’ll find everything you need to drive business results with your content. It includes: A customizable content calendar template; A guide to identifying your most engaging content; Data-backed... Keep readingRebecca Lee White
The Social Media Marketing ToolkitSocial media marketing is a fast-paced endeavor. Are you keeping up? Use this toolkit to stay ahead of your competition and get the most out of your social content. You’ll get: Industry benchmarks and recommendations for B2B and B2C brands; Social media image templates; Hashtag best practices; A cheat sheet with the best times to... Keep readingRebecca Lee White
The Ultimate Marketing Budget TemplateHave you planned your marketing budget yet? If not, don’t panic! We have a fully built-out ultimate marketing budget template you can use to plan your marketing spend for the whole year. Having a marketing budget in place allows you to be strategic about your spending throughout the year, and to more easily connect the... Keep readingRebecca Lee White
Webinar On Demand: Inbound vs. Account-Based Marketing – A False Choice?We marketers are prone to FCS: False Choice Syndrome. Our programs are paid or organic, inbound or outbound, left brain or right brain. A similar zero-sum situation has emerged over the past year: inbound marketing versus account-based marketing (ABM). For most companies, absolutes are impediments to success. A blend of strategies is the better path.... Keep readingKara Burney
Best Times to Post on Social Media + Cheat Sheet for 75 IndustriesFor the Best Times to Post on Social Media Cheat Sheet, we analyzed more than 17.5 million social media posts by 17,737 brands to provide you with the best times to post on Twitter, Facebook, LinkedIn, Instagram, and Pinterest. You’ll find: The overall best day of the week and best time of day to post... Keep readingRebecca Lee White
The 100 Top Brands According to MarketersWhich brands do marketers admire most? To find out, we analyzed the companies that thousands of marketing professionals benchmark their brands against. This results are featured in our 100 Top Brands According to Marketers report, which features a ranking of the 100 companies most frequently tracked by marketing professionals in each industry. Does your brand make... Keep readingKara Burney
The On-Page SEO ChecklistSearch engine optimization (SEO) helps your brand beat out the competition. But are you setting your content up for success in search results? To improve your site’s performance, we’ve created a quick and convenient on-page SEO checklist for your content. In this On-Page SEO Checklist, you’ll find best practices for: Keyword strategy Head section meta... Keep readingRebecca Lee White
Twitter Chat Calendar for MarketersTwitter chats provide a unique opportunity for marketers to network, learn, and share information with peers in real-time. However, keeping track of which Twitter chats take place when, and knowing which are worth your time can be a challenge. To help, we’ve created a calendar of 35 of the best Twitter chats for marketers in... Keep readingRebecca Lee White
Guest Post Cheat Sheet for Top Business WebsitesGuest posts are not only a good way to build your personal brand and thought leadership — they are also a great way to get links back to your brand’s website. However, finding contact information and guest posting guidelines is a challenge. To help you save time, we’ve created a convenient list of guest posting... Keep readingRebecca Lee White
Webinar On Demand: How to Supercharge Your B2C Marketing Strategy with Competitive IntelligenceDo you know when competitors launch new campaigns and product lines? Can you pinpoint the channels and topics that are trending in your industry? Do you know when and where to distribute your content to maximize audience engagement? If you answered no to any of these questions, it’s time to overhaul your competitive intelligence. In... Keep readingKara Burney
Social Media Image TemplatesKeeping up with image specifications for social media is hard to do in the busy world of marketing. We’ve put together our Social Media Image Templates to make it easier for you to create amazing social graphics for your brand! These include templates for: Twitter Facebook LinkedIn Instagram Instagram Stories Pinterest Google+Rebecca Lee White
Webinar On Demand: How to Take Your B2C Content Program to the Next LevelBusinesses large and small have bought into digital. But in the rush to create and distribute more content, we’ve forgotten how to create content worth distributing in the first place. It’s time to pull our marketing teams off the hamster wheel of digital distribution. In this webinar, you’ll learn how to invest in content optimization,... Keep readingKara Burney
Webinar On Demand: Decoding Social Media with Industry BenchmarksAre you leading or lagging in your industry? Which social networks should you post on? And how often should you post? We analyzed 51 million social posts from 40,000 businesses in 130 industries to find out. In this webinar, we’re unveiling the results, including industry-specific analysis and benchmarks on four key social networks: Facebook, Twitter, Instagram, and LinkedIn.... Keep readingKara Burney
Media Kit Template for MarketersIs your brand struggling to get your reports and ebooks covered by the press? If you’re doing a lot of outreach without having much impact, or are trying to get more out of your outreach efforts, providing a media kit may be your ticket to procuring more links back to your website. That’s why we’ve... Keep readingRebecca Lee White
Webinar On Demand: The 4 Content Marketing Metrics Your CEO NeedsIs your marketing team out of touch with the true needs of your business? If you’re still reporting on vanity metrics, then your CEO might think so. But by changing the way you report on marketing performance, you can prove how your business’ investment in content marketing is driving growth. In this webinar, Elizabeth Clor, Head... Keep readingKara Burney
Webinar On Demand: How Fortune 500 Companies Use InstagramFortune Magazine’s annual Fortune 500 list ranks America’s largest corporations by total revenue for their respective fiscal years. As of this year, 50 percent of Fortune 500 brands use Instagram to fuel their demand generation and brand awareness strategies. So what can marketers learn from the biggest brands using Instagram? We analyzed a year’s worth... Keep readingKara Burney
Social Media Industry IndexFor our new report — the Social Media Industry Index — we analyzed 51 million pieces of social media content from 40,000 businesses to provide social media benchmarks across 130 industries on four key social networks: Facebook, Twitter, Instagram, and LinkedIn. The findings point to drastic disparities in the influence and usage of social networks... Keep readingKara Burney
The Ultimate UTM Codes and URL Builder TemplateUTM codes are essential to track the impact of marketing campaigns. Adding UTM parameters to a URL allows businesses to discover what content, channels, and campaigns drive the most traffic and conversions. However, too many businesses lack a system of record for their UTM codes. We created this UTM Code and URL Builder Template to... Keep readingRebecca Lee White
Content Calendar TemplateManaging a content calendar can often feel like a juggling act. Are you producing the right volume of content every day, week, and month? Are you addressing your audience’s needs? Are you hitting all of the right SEO topics? Tracking important elements of the content production process while keeping up with deadlines can be tricky. That’s... Keep readingRebecca Lee White
Webinar On Demand: How MyFitnessPal Gained 10 Million Blog Readers in 9 MonthsBefore founding Transformational Consumer Insights, Inc., Tara-Nicholle Nelson served as the first and only VP of Marketing for MyFitnessPal. In her first year on the job, MyFitnessPal grew from 45 million to 100 million users, drove a 22 percent increase in user engagement, and went from raising an $18 million Series A to the acquisition... Keep readingKara Burney
The Fortune 500 Instagram ReportFortune Magazine’s annual Fortune 500 list ranks America’s largest corporations by total revenue for their respective fiscal years. In short, these 500 companies are the dominant revenue generators in American business. Given the huge success of Fortune 500 companies in the business world, their Instagram marketing strategies provide actionable insights for ROI-hungry marketers. This report... Keep readingKara Burney
Webinar On Demand: How HP Revolutionized Its Social Strategy to Drive +20% EngagementWe’ve all heard it: “Organic reach is dead.” “There’s no point in posting if you aren’t using paid.” And for what? A goal of 4% engagement rates? With all of the data and insights at our fingertips, isn’t there another way? It turns out there is — and HP has the case study to prove... Keep readingKara Burney
Webinar On Demand: Why Headline Testing May Be the Single Most Impactful Thing You Can DoIn this webinar, Ory Rinat, Director of Digital Strategy at The Heritage Foundation, will offer an interactive look at his team’s methodology for A/B testing headlines, and the incredible impact this practice has on brand engagement. Attend this webinar to learn: The impact a single headline test can have on a piece of content; How to... Keep readingKara Burney
Webinar On Demand: Creating Scalable Content MarketingWe’ve reached full saturation in content marketing, especially for top of funnel conversations. It’s not good enough to look smart anymore; you have to disrupt buyers’ mental models to get their attention! Take a deep dive into what’s working (and not working) in content marketing today. We’ll run through the surprising results of our latest... Keep readingKara Burney
The Snapchat Marketing Guide for BrandsThe premise behind Snapchat is simple: share customizable, short-lived photo and video content with friends from your phone. But when it comes to using the platform for brands, things get complicated. We created The Snapchat Marketing Guide for Brands to help marketing teams understand the allure of Snapchat, evaluate its relevancy and impact, and create... Keep readingRebecca Lee White
Webinar On Demand: How The New York Times Grows Its Digital AudienceIn this webinar, Ari Isaacman Bevacqua, Growth Strategy Editor at The New York Times, discusses how The Times grows its digital audience. You will learn: How to harness the power of data and analytics without compromising editorial judgement; How Ari works with reporters and editors to increase audience reach and deepen engagement while maintaining Times... Keep readingKara Burney
How to Identify Your Most Engaging ContentEvery piece of content you create takes time and money to produce. Shouldn’t you make sure that you are investing in the right content to maximize ROI? To understand what you should invest in, look at your best performing content to identify themes you can use to optimize your content. Then look at your competitor’s... Keep readingRebecca Lee White
The Ultimate Holiday Calendar for MarketersHolidays and national days are constantly trending on social media. Wouldn’t it be great if you could keep track of them all in one handy place? That’s why we created the Ultimate Holiday Calendar, a comprehensive guide with over 2,300 holidays and observances that you can use as a springboard for your content strategy —... Keep readingRebecca Lee White
Social Media Strategy Report: B2B EditionFor our new report — the Social Media Strategy Report: B2B Edition — we analyzed more than 500,000 pieces of social content from 316 leading B2B brands in 17 industries across five key social channels! This analysis led to some remarkable findings on: Which B2B industries get the greatest impact from social media marketing The most effective... Keep readingKara Burney
The Content Marketing Paradox RevisitedMany marketers are spinning their wheels generating content that doesn’t move the needle. Our latest report — The Content Marketing Paradox Revisited — tackles this unsettling trend with insights from the most comprehensive analysis of the state of digital content marketing to date. We analyzed 50 million pieces of content from 22,957 brands across all major industries. Collectively, our analysis included... Keep readingKara Burney
Social Media Impact Report: B2C Industry EditionFor our new report — the Social Media Impact Report: B2C Industry Edition—we analyzed 350,000 pieces of content from 213 leading B2C brands in 10 industries across five key social channels. This B2C social media marketing analysis led to some remarkable findings on: Which B2C industries get the greatest impact from social media marketing The most effective... Keep readingKara Burney
Competitive Analysis Powerpoint TemplateIn this template, we’ve set up the ideal marketing report to analyze your marketing performance in context of direct competitors, industry influencers, and best-in-class brands. Download the Competitive Analysis Powerpoint Template to: Analyze top content from brands who market to your audience. Track trends and progress towards goals over time. Identify opportunities for differentiation and... Keep readingKara Burney
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsAccept
Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.