If you are not one of my connections on LinkedIn or following me on Twitter you probably don’t know that I recently left a tremendous opportunity with the leader in Marketing Automation for a DC based start-up in the not yet defined or well known category of Marketing Competitive Intelligence. I spent the last 3 years Read more …
What is Competitive Intelligence? What is Competitive Intelligence for Marketers? What can it tell them? What are the channels to monitor? Are there important metrics? What are they? Whew. I’m out of breath just writing all of those questions out and I can’t even imagine how you all feel just asking them. Not to worry Read more …
Last week, I felt like my whole body was melting. Immediately, after stepping outside I felt engulfed in a warm, damp sweater. Ick. Sunday was a glorious celebration indeed though. What happened you ask? National Ice Cream Day, as declared by Ronald Reagan. Except, it’s actually National Ice Cream Month and as it wraps up, Read more …
At TrackMaven, we’re big believers in the power of people — specifically marketers — can have to shape companies and drive revenues. We met a kindred spirit in Joe Payne, the former CEO of Eloqua. Joe Payne, Former CEO of Eloqua At Eloqua, Joe built a company that was based on building an open, collaborative culture and helping Read more …
Being a marketer ain’t easy. Tasked with generating demand, marketers have an increasingly fragmented path to success. Whether it’s new ad products, new social channels, or new types of content marketing, CMOs and execs have to understand and execute in a complicated marketing environment. Over the last few years, top tier marketers have reacted to Read more …
