Words aren’t enough anymore, prospects want more visuals and they wanted them…yesterday. 55 million photos are uploaded to Instagram daily, Pinterest (heavily driven by visuals) receives 50% higher conversion rates for traffic, and 40% of people respond to visual information better than plain text. Another telling factor comes from Twitter. On October 29th, 2013 Twitter Read more …
Does your content marketing strategy have a case of the blahs? If it’s feeling stale and boring to you, then it’s probably the same for your audience, which means you won’t attract the people you want. Plus, with all the recent Google algorithm changes, you probably need to shake things up to make sure they Read more …
Businesses are increasingly using Twitter to promote their brands and drive traffic to their sites. With Twitter becoming such a powerful advertising tool, it is imperative that businesses utilize it in a way that will enable them to reach the largest audience. The problem that businesses face is that their direct tweets can only be Read more …
As a part of LinkedIn’s Big Ideas in 2014 series, Tim Williams wrote a stellar post calling for a transition to inbound marketing, rather than outbound selling, for professional services firms to create new business in 2014. Mr. Williams’ post is part of a larger trend in which business experts across industries are recognizing that Read more …
This post marks the 2nd of many where we will break down customer success best practices into actionable scenarios and takeaways that even Dale Carnegie would approve of creating customer champions. When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion. It is this insight from Mr. Carnegie Read more …
