On December 3rd, 2012, I was thrown into the deep end. It was my first day as TrackMaven’s Marketing Maven, employee number three and the first business hire. But, me saying that I was thrown into the deep end has zero negativity or malice behind it. Yet, boy did water get in some uncomfortable places because Read more …
With the rise of the Internet, came the exponential rise in the amount of information we have access to. This has been a tremendous boom for humanity and has completely flipped countless traditional ideas, paradigms, and thought processes. In particular, this age of information freedom has circumvented traditional buying methodology by taking it out of Read more …
My fingers are sore, my vision is not at its optimal level, and my to-do list may be longer than a novel; yet, I’m completely thrilled to introduce the new TrackMaven.com. We’ve been working away on this for a few months now and we’re so excited that it has launched today. We completely overhauled the Read more …
Thanks to today’s marketing tools, companies have unparalleled opportunities to launch their brands into the public eye. No, YouTube isn’t necessarily a “new” tool, but it is one that we feel could be more widely utilized. Videos that go viral have the potential to put your business on the map. Just take a quick look Read more …
Facebook newsfeed algorithm changes — the bane of my existence. Marketers are talking/complaining that the new newsfeed changes are having big impacts on organic reach of posts. Facebook has announced these changes and stated this change was happening because a user when they log into their accounts can be shown on average 1,500 posts while Read more …
