January and February Happenings In The TrackMaven Office
It’s the last day of February and the only thing I can think about is Spring. It’s probably been one of the coldest winters in DC this year…luckily TrackMaven has been on fire! Read more …
Posted on February 2014
How To Manage Your Marketing Tasks
Yesterday, I sat down with JP and Josh about what were some of the problems that the marketers they talk to face everyday. They both provided me with some context about some things that marketers want more of, but the top problem they both mentioned multiple times over was that marketers simply do not have enough time. I’ve looked over my own to-do list, metrics I need to keep track of every day, and other tasks I need to monitor. An immediate overwhelming sense takes over because there are just so many things to do. Ironically, I don’t have enough time to worry about the number of things that surround TrackMaven, so I just prioritize through tasks. Read more …
Finding the Right Distribution Channels To Amplify Your Content
You’ve created the holy grail piece of content, but in reality most of the work begins after creation. Promotion one of the biggest battles you have to win in this content war, as it is the factor that determines if your voice is reaching your audience or not. There is the 80/20 rule about headlines and your content, and then there’s the 80/20 rule with your content and promotion. 20% creating the content and the remaining 80% that goes into promoting your content. In order to reach your audience and then your potential audience, your content has to be amplified through promotion. Read more …
Word of The Week: Instagram (And One Tip to Try)
From our Fortune 500 Instagram Report to finding out the best time of day to post on Instagram, I think I can easily say that I speak Instagram fluently. Marketers are overwhelmed with the amount of social media channels they need to track and perform their campaigns on. And, Instagram is just another one of those channels. However, it’s always important to remember the foundations of the channel and metrics to keep track of in your own Instagram campaigns.
We have covered a lot of ground with Instagram and we thought that Instagram should be included as the Marketing Word of The Week. Read more …
The Current Flow Of The Marketing Funnel
In a perfect world, a person who was interested in TrackMaven would only search for TrackMaven in Google, land on the homepage, fill out a form, become a lead, go through the sales process, and then, bam, become a customer. A customer who renews their contract forever and is a champion.
The would trickle through the funnel perfectly, touching on all of the parts in a stream-lined, predictable manner.
Except, we don’t live in a perfect world and this doesn’t happen…ever. Read more …