Although it’s one of the oldest digital direct marketing tools, email is still the most efficient way to communicate with current and potential customers. But unlike the early days of email when only a few desktop email clients were used for email access, we now use a plethora of desktop clients to read and send Read more …
In our digital age, content overload has morphed from claustrophobia-inducing stacks of papers to perpetually-refreshing news feeds and ever-populating inboxes. Yes, content overload has gone digital, but that doesn’t make it any less daunting; there’s an existential eeriness to feeling overwhelmed by a digital deluge. And that feeling isn’t reserved just for the consumers of Read more …
Brand benchmarks are increasingly important. They give you the starting point as to where the drive the car and then a layout of where to finish. We’ve mentioned before about the three facets of benchmarks and how to create your own marketing benchmarks; yet, that isn’t that isn’t where they stop. Marketing channels are without a doubt interrelated and just how these channels are connected so are the underlying benchmarks. Typically, a benchmark relies on other factors to even become a proceeding benchmark. Read more …
Marketers and Sisyphus have a lot in common. And for those who may not know, Sisyphus is a Greek mythological king who was punished by constantly have to push a boulder up a hill and only then to watching it roll back down the hill. He had to repeat this torturous task…forever. Most marketers start the day with the goal of growing a stream of high-quality leads, which can feel a lot like rolling a boulder up a hill. And as the number of new marketing channels continue to multiply and diversify, it’s easy to put your head down and power through content creation, data analyzation, and channel management day after day in an infinite loop. Read more …
Spam filters are our inbox guard dogs, and unless you are truly intrigued by the promise of all things far too good to be true, you’re probably glad they exist. But unfortunately for marketers, many perfectly innocent email campaigns get snagged in spam filters’ jaws. According to MailChimp, even the cleanest campaigns can expect to Read more …
