It has been a long time since October 2013, when we first realized the best way to deliver to our customers all of the marketing trivia they crave… in Corgi-wrapped packages, of course! Since then, Friday Fun Facts have become our weekly tradition. Our amazing Customer Success team posts a new selection of marketing tips — and an Read more …
Marketers, financiers and businesses have been collecting data since the stone-age. The fact that data is constantly collected around consumer behavior is nothing new. What has given velocity to the phrase “Big Data” is our revolutionary ability to synthesize, understand, and apply the findings within the data sets we aggregate. As software and the Internet Read more …
Maintaining an effective company blog is one of the most time-intensive tasks on a content marketer’s slate. According to joint reports from the Content Marketing Institute and MarketingProfs, 72% of B2C marketers and 76% of B2B marketers use blogs as a part of their overall content marketing strategy. However, the same studies found that both B2B Read more …
Over the past week, the discussion around the leaked New York Times Innovation Report has taken on a life of its own. Pundits and other journalists are throwing around phrases like “defining moment of the digital generation” and “one of the key documents of this media age.” The ultimate truth in these proclamations remains to Read more …
With Memorial Day Weekend just around the corner, we thought we’d indulge the anticipatory itch for travel and the open road with a look at the marketing tactics of two companies that have disrupted the transportation industry: Uber and Lyft. Competition In The Sharing Economy It’s no secret that these two companies are competitors. Both Read more …
