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TrackMaven Marketing Blog Real-Time Marketing Intelligence to help every marketer stay ahead of the pack

Posted on June 2014

Most Engaging brands on Facebook

Case Study: Top Content From The Most Engaging Brands on Facebook

In the Facebook universe, there are brands with fan bases of all shapes and sizes. But among them there are behemoths that have harnessed their brand affinity and transformative power of their products and services through digital marketing. When it comes to creating engaging content, it’s often helpful to learn from the best. After releasing The Marketing Maven’s Read more …

corgi marketing tips

#FridayFunFact: Quick Wins To Increase Your Facebook Reach

Ever feel like your organic Facebook content has the same reach as this guy? Recent changes to the News Feed Algorithm may be keeping you a bit short of your goal, so this Friday we’re bringing you some tips on how to increase your Facebook reach and engagement! Post Frequently. A Wisemetric study found that one of the most effective ways Read more …

A Guide To Understanding Your Competitive Landscape

It never hurts to know your competitors. But for many companies, the roster of companies elbowing for market share is so vast and varied, it’s hard to identify where to start. Many of the enterprise marketers we work with struggle to segment their competitive landscape and identify opportunities for growth. That’s in large part due to the Read more …

How The Facebook News Feed Works For Brands

For individual Facebook users, an algorithm change goes largely unnoticed. Ideally, a smarter feed of relevant content simply appears beneath your fingertips. But for marketers, each adjustment to the News Feed algorithm is typically met with a collective groan. And that’s understandable; marketers inevitably face a learning curve with each algorithm adjustment. In order to pivot accordingly to Read more …

Announcing Share of Interactions Graphing

From questioning if their content is resonating with their audiences to wondering how much of the conversation they own, marketers have to know if their marketing is effective. At TrackMaven, we’re all too aware of these problems, and we’re working every day to find the best solutions for marketers with our platform. That’s why we’re proud to announce Read more …

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