As we were planning to release our Marketing Maven’s Guide to Facebook, I started to think about how much a Facebook Like is worth. Not just the qualitative measurements, but the actual hard numbers. I wanted to know the truly quantitative amount in dollars. Is a Facebook like worth $1, $2, $10, or $100? I Read more …
As the Co-Founder and CEO of Mic, Chris Altchek has leveraged new means of content creation to develop a digital media company dedicated to providing high-quality news coverage to young people. We connected with Altchek at the 2014 Aspen Ideas Festival to get his take on how technological advances and big data capabilities will transform the ways we produce Read more …
Every Tuesday and Thursday I help teach a Digital Marketing course at General Assembly, and one of the classes was on Content Marketing — a topic that I love. When I was planning out what I was going to teach, it was hard for me to determine the best place to start because I had Read more …
Digital media has radically transformed the field of journalism. Breaking news often comes in the form of a Tweet, and stories unfold with the momentum of real-time, crowd-sourced input that can lend as much dramatic tension to the tradeoffs between speed and validity as the substance of the story itself. Inevitably, our means of storytelling will continue Read more …
We’re thrilled to announce that Matt Heinz, President of Heinz Marketing, will be joining TrackMaven’s Advisory Board. Here’s his take on the necessary skills for modern marketers, and how the great marketers of the future will step up to the plate of analytical responsibility. How did you get to where you are in your career today? Read more …
