“We are programmed through our evolutionary biology to be both consumers and creators of story.” That was Jonah Sachs, CEO of Free Range Studios and author of Winning The Story Wars, as quoted in the recent Harvard Business Review blog, “How To Tell A Great Story.” We connected with Jonah for his take on the evolving role of storytelling Read more …
Fact: Corgis can even make tumbling over look cute… which is why we’re excited to talk about Tumblr in this week’s Friday Fun Fact! Tumblr is a useful (and claimed essential) platform for many marketers, with features and benefits unique from any other channel. Described as a mix of WordPress, Facebook, and Pinterest, Tumblr is a great place for marketers to visually showcase Read more …
There’s no denying that in marketers’ minds, not all digital channels are created equal. Facebook, Twitter, LinkedIn — these are the Titans of Social But we aren’t here to talk about the Titans. We’re here to talk about Google+ and Tumblr. Why? Because despite being dismissed as second-class social networks, industry leaders and ambitious upstarts alike Read more …
At Content Marketing World 2014, we connected with Donata Maggipinto, Creative Director of Content for Walmart.com, after her session on “Checkout Content: The Power of Content Marketing On Retail Sites.” Read on for Donata’s take on the mutual value of content marketing for both the brand and the customer. Content Marketing means a lot of different things Read more …
The talk of the town at Content Marketing World this year was Kevin Spacey’s profanity laced, Frank Underwood-inspired keynote address. Our favorite quote: “We’re all striving for the same thing: engagement with our audience.” And among the long list of Featured Speakers at the conference, there were many marketers taking to Twitter to do just that — engaging with fellow Read more …
