This week TrackMaven is celebrating the launch of our Activity Feed 2.0! The second-generation feed is filled with new features to help digital marketers spot the topics and tactics driving marketing performance across their competitive landscape. One of our favorite new features is Keyword Search, which allows marketers to seamlessly filter through competitor content marketing by specific topics, keywords, Read more …
Wish you could boost the reach of your Instagram content? Join the club. Instagram launched sponsored content as a pilot program in November 2013, but has remained a white-glove service for a handful of of brands, including Adidas, Ben & Jerry’s, Burberry, General Electric, Lexus, Levi’s, Macy’s, Michael Kors, PayPal, and Starwood. Speculation continues to brew Read more …
As a new Product Maven at TrackMaven, I am excited to share an inside-look at our latest feature update, which provides new ways to track and filter the content that flows through our platform. The Activity Feed — which allows marketers to see all the content distributed across 13 digital channels in real time — is one Read more …
If you’re like most marketers, you report on the successes (or failures) of your marketing content based on first-party data alone. But without competitive benchmarks, how do you know what success looks like in your industry? The short answer is: you don’t. Take this example from the TrackMaven platform comparing retailers Nordstrom and Target on Twitter: Target has Read more …
“Know your audience” is the Golden Rule of Marketing. And thankfully, we have the data to answer all pertinent questions about our audience. We know when, where, and how to reach them across any number of channels, and plenty of technologies to make content distribution seamless. But in the midst of the explosion of digital channels, marketers are still struggling with Read more …
