Marketers are in the midst of an marketing arms race, and content is the ammunition of choice. More content is being created every day, and new technologies make it easier than ever before to efficiently distribute that content to broad audiences. Despite this increase in our means of content delivery, our latest research shows that a growing majority of Read more …
Marketers need to be “always on” nowadays. After all, if you abandon your community, they’ll likely abandon you. But they also won’t reward you just for showing up — especially when a fleeting viral phenomenon is at play. When “The Dress” phenomenon took the media by storm, for example, many brands and news outlets sought to ride the Read more …
As the March Madness tournament heads into the Sweet Sixteen today, the competition among teams is heating up on social media. In the competitive spirit of the tournament, we decided to put the teams head-to-head on Instagram to see who is really dominating on the growing social network. First, here’s how the Sweet Sixteen teams stack up Read more …
March Madness is upon us! And if one thing is certain, March Madness equals Marketing Madness. To take an analytical look at the tournament’s digital marketing frenzy, we’re using our content marketing platform to track the March Madness content generated by all of this year’s championship contenders. We are kicking off our 2015 March Madness coverage on Read more …
You’ve heard it before, and you’ll hear it again: measuring content marketing ROI is hard. But a simple, outcomes-oriented strategy can help. That’s the optimistic olive branch put forward in Content Marketing Performance: A Framework to Measure Real Business Impact, a new report from Altimeter Group. This new research takes a closer look at the impediments to Read more …
