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Posted on April 2015

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Go Big Or Go Home: Viral Video Content From The Final Four

Posted by Andrew Avrick on April 2, 2015 in Brand Strategy, Competitive Intelligence, Social Media Marketing

March Madness is down to the Final Four! And amidst a culture of highlight reels and instant replays, video content has proven a powerful weapon for the NCAA’s social media teams as they face-off in the final stages of the tournament. This week we used the TrackMaven platform to see how the final teams stack up on YouTube. Read more …

Instagram Offers Content Marketers A Better Way To Build Photo Collages With Layout App

Posted by Kara Burney on April 2, 2015 in Social Media Marketing

Love Instagram? Love photo collages? Then you’re in luck! Instagram announced the debut of Layout, a new app that allows users to create and post high-resolution photo collages. Like the launch of its timelapse app Hyperlapese, Instagram sought to address a need from its user-base with this new application. One in five monthly active Instagram users creates at least Read more …

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