As the Operations Analyst Maven at TrackMaven, cultivating a creative and inspiring work environment for our team of Mavens is my top priority. The launch of TM Talks — a weekly speaker series hosted at TrackMaven HQ — is one exciting new initiative towards this goal. We believe our team should be full of Mavens: people who are Read more …
Today’s CMO is fluent in metrics, but which metrics matter most to internal stakeholders? According to a recent Forbes Insights study conducted among global senior executives, this is a question marketers should spend more time considering. According to the senior executives polled — 79% of whom helm companies with greater than $1 billion in revenue — CEOs are Read more …
With no small thanks to Michael Lewis’ best-selling book Moneyball: The Art of Winning An Unfair Game and 2011 movie adaptation starring Brad Pitt, Billy Beane’s revolutionary quest for the secret of success in baseball has become something of analytical legend. Beyond baseball, the Moneyball Effect has gone mainstream. The disruptive potential of smart data has sent shockwaves across industries, Read more …
Content publishing platforms are one of the most popular sets of technologies brands use to execute their content marketing efforts. At our Summit this fall, we brought together well-known leaders from three of the biggest names in content marketing technology for the first-annual Content Marketing Platform Showdown. Sam Slaughter, Chris Bolman, and Michael Brenner, representing Contently, Percolate, Read more …
There is no denying that — for non-Luddites, at least — Facebook and Google have drastically transformed the way we communicate, interact, and navigate online. Because of this influence, Facebook and Google are at the forefront of public debate around the intersection of free speech, privacy, and technology. And as the Head of Global Policy Management at Facebook and Vice Read more …
