For the modern marketer, data is key. The more information marketers have at their fingertips, the more effectively they can gauge the success of their strategy. Having up-to-the-minute data allows a marketer to be proactive, not reactive. A proactive marketer knows which content will drive traffic, which channels will yield the greatest return on investment, and which ad Read more …
These days, marketers rely increasingly on web technologies to power their day-to-day activities. Aside from its strength as powering much of digital marketing today, the internet provides a plethora of tools to simplify and automate the parts of a marketer’s job that would otherwise be difficult or tedious. While for the average marketer just using these tools might be enough, the real competitive edge lies in understanding the technologies that underpin them. This is where coding comes in because even small amounts of familiarity with the languages that make the internet work can produce huge gains in productivity. It also can give a savvy marketer the ability to truly take advantage of the information at their fingertips. Read more …
