The latest edition of The CMO Survey from Duke University’s Fuqua School of Business is out! The biannual survey, which this year was conducted across a sample of 2,630 marketing execs, surfaces trends in the budgets and priorities of chief marketing officers at top U.S. firms. So what tectonic shifts are CMOs predicting? Here are 5 key takeaways that Read more …
In the last few years, award shows have been dominated by social media and the second-screen experience. If you weren’t clutching your phone or tablet during the 2015 Academy Awards, you likely missed out on the flood of real-time marketing and online conversations spawned by the fanfare, fashions, and (controversial) results. While we typically think Read more …
Brand Finance, the world’s leading independent brand valuation and strategy consultancy, has just released its Global 500 2015 report, an annual ranking of the world’s most powerful and most valuable brands. This year’s rankings offered a few surprises and shakeups. While Ferrari held the top spot as the World’s Most Powerful Brand in 2014, this year’s winner Read more …
An effective content distribution strategy depends primarily on a marketer’s data-backed understanding of the best times to reach target audiences across each digital channel. The optimal times vary by industry, audience, and channel, but we’ve done some macro-marketing analysis and found a few overarching trends to help your content cut through the noise. For our Marketing Maven’s Guide to Facebook, for example, Read more …
Whether you love it, hate it, or love to hate it, there’s no doubt that Fifty Shades of Grey is a viral content sensation. Since Random House acquired the rights to the series in 2012, Fifty Shades of Grey has sold more than 100 million copies worldwide. To put that into literary sensation perspective, Stieg Larson’s bestseller The Girl With The Read more …
